The PERusahaan Otomobil KeDUA Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua (pronounced [pəˈrɒdjuːa]), is Malaysia's second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces small-compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking an even smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Besides the UK and Singapore, Perodua also exports their cars to Mauritius, Brunei, Sri Lanka, Cyprus, Malta, Egypt, Nigeria, Senegal, Lebanon, Qatar, Saudi Arabia, Syria, Nepal and Fiji in small numbers by local dealers.
Perodua does not actually produce any in house designs or engineering for the main components (i.e engine, transmission). Historically, Perodua cars are badge engineered from previous Daihatsu designs. Daihatsu used to own a majority stake in Perodua[citation needed]. In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.
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